"Soufiane Ait Ben Hmad is a young, self-taught painter who attempts with seriousness to enrich his knowledge and know other artwork. He possesses the necessary language to translate his imagination into a concrete image.
"His exhibition is the result of an ambitious effort. It is an exploration of many popular and cultural images, especially of the city of Taroudant and its history, that are treated as figurative subjects that invite the viewer towards an imaginative and anecdotal interpretation.
'Behind the canvas we hear the commentary of figures and histories that we can appreciate as they furnish the popular imagination, like the famous “Aicha Kandicha,” or the traditional spectacle, “l’Abssat,” or even the symbols of fertility and water that evoke the rite of “Taghanja.”
"The artistic and colorful treatment speaks to the medina [city] and to the anecdotes the works represent. The ochre colors and the somber styles represent the ramparts and the climate surrounding the legend, with all of it permitting an introduction to symbols and the freedom of imagination."
-Rachid El Hahi, Art Researcher & Art Critic, Taroudant, Morocco (Translated from French)